🎙️ Episode 28: More Than Real Estate - How to Sell Homes During the Holidays
In this solo episode, Ashley Walker tackles a timely topic for real estate agents: how to maintain and even grow your business during the holiday season. Ashley shares her personal experience of consistently having strong fourth quarters while others slow down, plus practical strategies to keep your listings moving when buyers and sellers are distracted by holiday activities.
Here's what you'll discover:
✨ Holiday Market Reality Check: Ashley debunks the myth that "no one buys during holidays" and explains why motivated buyers during this period can actually be more serious and qualified
✨ Strategic Listing Approach: Learn specific tactics for marketing listings during the holidays, including how to handle Christmas decorations in listing photos and setting proper expectations about showing traffic
✨ Business Focus Options: Discover how to decide whether to focus on maintaining your current client pipeline or working on your business backend systems during slower periods
✨ Communication Strategies: Ashley emphasizes the importance of clear client communication during the holidays, including managing expectations about showing volume during specific holiday weeks
✨ Presentation Tips: Get insider advice on how to present your marketing plan to sellers during holiday listings to stand out from competitors and build confidence
✨ Personal Decision Guide: Learn how to make the right decision for your business and family about whether to scale back or push forward during the holiday season
