As I touched on in my last video, 2023 has been a slow year for voiceover. In fact, this might be the first year in the 21st century that we can honestly say that voiceover work has not… available work… has not grown year over year.
There's no hard data that I know of in the voiceover industry that shows the exact amount of available work. But I talked to a lot of people in this business and pretty much everybody agrees it's been a down year.
This has also been the year that A.I. has exploded onto the scene.
This time last year, absolutely no one had heard of ChatGPT. That's because it didn't exist until November 30th of 2022, and by February 2023, ChatGPT was a household name.
Terms like generative AI were barely on our radar a year ago and they're now part of our everyday lexicon. A year ago, A.I. Voices was a term and a concept we all knew and were aware of and knew was coming. But nobody had any idea what that was going to mean for 2023.
Now, that said, if we agree that voiceover is in a bear market then that begs the question: why?
There are six main reasons VO is slow right now and I'm going to break them down for you today.
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