Description

What happens when a PhD in quantum materials pivots to wedding planning? ✨

In this episode of the Engage Your Brand™ podcast, I sit down with past client and now friend, Katie Sautter, founder of K.S.Otter Events in North Carolina. Katie creates stylish, sustainable, and deeply personal weddings. And her journey from engineering lasers to building a fast-growing planning business is nothing short of inspiring.

We dive into her story of resilience, the fire that fueled her business growth, and how she built a brand that reflects both her fun personality and her detail-oriented planning style. You’ll hear about the challenges of running a wedding business, the power of strategy over “just pretty branding,” and why consistency and math matter just as much as creativity.

Key Takeaways

• Resilience from Katie’s PhD journey prepared her for entrepreneurship.
• Your website and brand should reflect both personality and professionalism.
• Trial by fire moments (like a no-show caterer) shape strong systems.
• Directories like The Knot and Zola can fuel inquiries if you use them strategically.
• Growth comes faster when you invest early in branding and systems.
• Consistency + tracking numbers = clarity in scaling.
• Want the full story? Katie shares how she built KS Otter Events into a six-figure brand in just a few years.

Ready to level up your brand and website so it truly reflects your vision? Let’s build a brand that attracts your dream clients and supports your growth. Inquire here!

Katie’s website: ksotterevents.com
Follow Katie on Instagram: @ksotterevents