Episode 29: On-the-Go – Tabitha DeSeranno on Reinvention, Authentic Branding & Not Hiding Anymore
Hosted by Katelyn Calhoun
This On-the-Go mini-sode—recorded live at the GROW Conference in Fort Wayne—features a spark-filled conversation with Tabitha DeSeranno, creative CEO and founder of Spark & Soul Design Studio.
Tabitha shares the unexpected moment that propelled her back into full-time entrepreneurship and how that experience shaped not just her business—but her voice, her confidence, and her brand. We talk about owning your energy, staying true to yourself, and how “alignment” is less about your job title and more about who you want to be (and how you want to show up).
If you’ve ever pivoted after a setback or wondered whether it’s okay to take up more space—this one’s for you.
What You’ll Hear in This Episode:
💥 How a sudden job loss led Tabitha to reignite her business
🎨 Why she helps women brand with confidence and personality
⚖️ Her empowering take on alignment—starting with the question, “Who do I want to be?”
💬 How choosing visibility over hiding has changed everything
🌟 A reminder that joy and business don’t have to be separate
You Can Connect with Tabitha Here:
✨ Instagram: @sparkandsouldesign
P.S. If your videos are stuck in your camera roll, head over to @calhounedits for quick editing tutorials, or book a free 30-minute consult here:[link]
Community Co-Working Monthly Kick-Off
Start the month with me! Once a month, we get together on Zoom to review the past month, set intentions for the next, and work on something that matters. Quiet focus, community, and accountability to keep the momentum going all month long. It's free. It's monthly. 👉 Sign Up!
Need Help Clarifying Your Story?
Story Strategy Sessions are designed to help you uncover your narrative, refine your messaging, and build a visibility strategy that actually feels like you.
🎥 Book your session: HERE
Join the Conversation
📲 Send a DM on Instagram: @CraftedConnectionsPod
Crafted Connections is produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate.
🌟 Subscribe and don’t miss an episode. Keep creating. Keep connecting.
...