Episode 29: On-the-Go – Tabitha DeSeranno on Reinvention, Authentic Branding & Not Hiding Anymore
Hosted by Katelyn Calhoun
This On-the-Go mini-sode—recorded live at the GROW Conference in Fort Wayne—features a spark-filled conversation with Tabitha DeSeranno, creative CEO and founder of Spark & Soul Design Studio.
Tabitha shares the unexpected moment that propelled her back into full-time entrepreneurship and how that experience shaped not just her business—but her voice, her confidence, and her brand. We talk about owning your energy, staying true to yourself, and how “alignment” is less about your job title and more about who you want to be (and how you want to show up).
If you’ve ever pivoted after a setback or wondered whether it’s okay to take up more space—this one’s for you.
What You’ll Hear in This Episode:
💥 How a sudden job loss led Tabitha to reignite her business
🎨 Why she helps women brand with confidence and personality
⚖️ Her empowering take on alignment—starting with the question, “Who do I want to be?”
💬 How choosing visibility over hiding has changed everything
🌟 A reminder that joy and business don’t have to be separate
You Can Connect with Tabitha Here:
✨ Instagram: @sparkandsouldesign
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Crafted Connections is lovingly produced by Calhoun Creative Consulting, a strategic storytelling firm helping people and brands tell stories that resonate.
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