Episode 5: Small Steps, Big Impact with Rocky Walls
Hosted by Katelyn Calhoun
In this episode of Crafted Connections, I sit down with Rocky Walls—documentary filmmaker, co-founder of 12 Stars Media, executive director of Hoodox, community builder, and advocate for deep listening. Rocky shares his journey from scrappy startup beginnings to owning a production company, investing in real estate, and contributing to Debbie's Daughters, the family bakery. We talk about the beauty and burnout of dream seasons, why empathy is a creative superpower, and what it really takes to build a life rooted in purpose. Rocky also opens up about his latest film Dirty Laundry, and the ripple effects of telling the truth.
What You’ll Hear in This Episode:
🎬 How Rocky built a storytelling business from scratch—debt, doubt, and all
🥐 Why owning a bakery aligns perfectly with his purpose as a storyteller
📉 The lessons learned from scaling too fast (and how he dialed it back)
🎥 The heart behind Dirty Laundry and what it means to center empathy
🌱 The power of baby steps, true norths, and long-term creative vision
🧠 A real-time mentoring moment between Rocky and Katelyn on business pivots
You Can Find Rocky:
🌍 Website: rockywalls.com
📷 Instagram: @rockywalls
🎞 Check out Dirty Laundry HERE
📽️ Learn more about Hoodox: watchhoodox.com
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