Description

Before Sheridan St. Claire opened her boutique Pilates studio in St. George, Utah, she was a former gymnast with two bad shoulders, a sore back, and no clear path forward. That changed when she discovered Pilates—not as a workout trend, but as a way to heal. Her journey took her from Utah to Florence, Italy (where she noticed how Europeans stayed healthy without ever stepping into a gym), and then to the North Shore of Oahu, Hawaii, where she found a movement community that inspired her to create her own back home.

In this episode, Sheridan talks about opening her studio in the middle of COVID, choosing a minimalist and intentional approach to class sizes, launching her own Pilates app, and how she’s built a loyal following through events and word-of-mouth. This one is packed with honest insights for anyone building a brick-and-mortar fitness studio brand.

Highlights:

• How Pilates helped her avoid double shoulder surgery at age 19
• What she learned from living in Florence, Italy about movement, health, and slowing down
• The moment in Hawaii that made her realize she needed to build her own studio back home
• Opening Symmetry Pilates right as COVID hit in 2020
• Why she caps classes at 8 reformers, even though she could squeeze in more
• Growing entirely by word of mouth and local events
• Launching the Symmetry On Demand app and juggling five Instagram accounts
• What she’d do differently if she were starting from scratch

Episode Links:

• Symmetry Pilates Website
• Symmetry Pilates Instagram
• Sheridan’s Instagram
• Download the Symmetry Pilates App

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