In this episode of Max Value, we sit down with Adam Cipriano, owner of BSG Consulting and a 25-year veteran in exit planning, succession strategy, and M&A advisory. Adam breaks down the real differences between strategic and financial buyers, where today’s strongest buyer demand comes from, and why “boring, profitable businesses” often attract the highest interest.
Adam also shares how exit and succession planning can dramatically increase value before a company goes to market. From deal structure and tax considerations to the emotional drivers behind an owner’s “why,” this conversation goes far beyond valuation formulas. You'll hear real stories from the field, including a deal nearly lost to an unexpected HR issue, and learn why preparation, the right advisory team, and multiple qualified buyers are essential to a successful outcome.
Whether you’re a business owner preparing for transition, an advisor guiding clients through succession, or a valuation specialist looking to sharpen your insights, this episode delivers practical, experience-backed guidance you can use today.
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LET'S CONNECT!
Ben Towne LinkedIn:https://www.linkedin.com/in/ben-towne-advisory/
Web pages: https://towneadvisory.com/ || https://assurentadvisors.com/knowledge-center/
ADAM CIPRIANO:
www.bsgconsulting.com
ac@bsgconsulting.com
adamcipriano223@gmail.com
www.linkedin.com/in/adamcipriano
