Most business advice is built on the myth of linear growth: always be scaling, always be visible, always do more. But the truth is—growth isn’t constant, it’s seasonal.
In this second episode of the Foundations Series of Built to Flow, Heather Crabtree breaks down why every business needs seasons of both growth and rest—and what happens when you ignore them. Heather introduces the four business seasons of the Built to Flow™ Framework—Expansion, Integration, Contraction, and Recalibration—and shows why each one serves a vital purpose.
You’ll see how honoring your season gives you clarity, focus, and permission to lead differently. Because your business isn’t broken if you’re not always scaling—you’re just in a different season.
IMPACT POINTS
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Not sure what kind of support fits your business right now?
Listen to Your Strategic Next Step — a private podcast series designed to help you get oriented, understand your current season, and decide what kind of strategic support would serve you next.
→ Listen to the Private Podcast Series
Prefer to explore at your own pace?
Visit the Explore hub to choose from the podcast, blog, or YouTube channel.
→ Explore More Here
Interested in ongoing strategic support?
Learn more about the Built to Flow Lab, a long-term strategic advisory container for entrepreneurs building businesses that evolve with their life and capacity.
→ Learn More About the Built to Flow Lab
Connect with me here:
Instagram → @heathercrabtreestrategy
LinkedIn → @heathercrabtree
