In this episode, we speak with Jim Groo — a Thunderbird alumnus whose international journey is anything but conventional. From frying chicken in Connecticut to launching Ray-Bans in post-communist Europe and leading AI-driven MarTech out of Switzerland, Jim shares how embracing uncertainty opened doors across 50+ markets and six countries.
With stories ranging from eating a questionable fish in Egypt to close a deal, to starting a band during the dot-com crash, Jim reflects on the personal and professional lessons that shaped his worldview. He discusses the power of good vibes in leadership, how a First Tuesday in Prague changed his career path, and why trusting your gut can be your most powerful business tool.
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Jim Groo is a global business leader whose career reflects the spirit of Thunderbird itself. A dual US-Swiss national, Jim has lived in six countries and worked with more than fifty global markets in industries as diverse as vision care, sunglasses, consulting, powersports, and marketing technology. No matter the challenge, Jim is at his best in the kinds of environments T-Birds know well—diverse, multicultural settings where strategy, creativity and entrepreneurial energy come together to build something new.
Currently based in Montreux, Switzerland, Jim is currently the Managing Director and CRO of MSIGHTS, an innovative marketing technology platform that helps global brands turn fragmented media data into smarter, faster decisions. At MSIGHTS, Jim has driven expansion into Europe and Asia, forged global partnerships with Fortune 500 companies, and is now leading the launch of the next generation of AI-driven media analytics for enterprise clients around the world.
His career reflects a lifelong passion for driving product innovation and building
bridges across markets, teams, and technologies to increase business value. That
passion is the thread that connects his executive leadership today with the global
experiences that shaped his earlier career.
Before joining MSIGHTS in its early growth phase, his path took him from interning
at the United Nations in Geneva, to expanding Ray-Ban and Bausch & Lomb vision care products in Central Europe and the Middle East, to leading international marketing for power sports at Bombardier Recreational Products—where he helped launch the iconic Can-Am Spyder roadster across 30+ countries.
Fluent in French and conversant in Czech, Jim combines strategic vision with a
down-to-earth, entrepreneurial management style that resonates across cultures. His multicultural family includes a Czech wife and two kids – one born in Belgium and the other in Switzerland. Outside of work, you’ll often find Jim enjoying the Swiss outdoors—hiking and skiing, riding a motorcycle through the Alps or behind a camera lens, capturing the beauty of life’s global perspectives.
This podcast is sponsored by Freshwater Investments
