Labubu dolls are the latest global craze... but what makes them so irresistible?
In this episode, Jenny Rae and Namaan break down the business model behind Labubu’s rise, from blind box marketing to luxury brand tie-ins.
They explore:
It’s a case study in novelty vs. luxury, brand strategy, and consumer psychology — all packed into one tiny doll.
Links mentioned in the episode:
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