Description

In this episode, I break down what strategy really is—and how it can help you go after goals that look like a long shot from where you are right now.

Back in the year 2000, I decided I wanted to stop millions of dogs and cats from being killed in animal shelters. I had no job, no money, and no obvious way to do it… so if you were betting on me, it would have been reasonable to bet against me. The only real advantage I had was that I understood a bit about strategy, largely because of my lifelong practice of jujitsu.

In this video, I use that story as a through line to talk about strategy and how you can use it for your own life. I ask you to think about a personal or professional goal that really matters to you—something that feels hard, unlikely, and not at all obvious you can achieve. The kind of goal where most people, if they had to place a bet, would probably bet you won’t pull it off.

You’ll learn:

1. How to pick a goal that’s big enough to excite you, even if it feels unrealistic.
2. How Tim Ferriss’ “dreamline” (have / be / do) helps you get specific about what you want.
3. The difference between a strategy and just a plan.

If you care about doing something that actually matters—whether in your career, your training, or your life—this episode will help you think more clearly about strategy and your long‑shot goals.

Show Links:

Adopt-a-Pet.com

https://www.adoptapet.com/

The Four Hour Work Week (book)

https://a.co/d/0cqAnf0H

Music “Disambiguation” by Robel Borja https://open.spotify.com/artist/7j0DUZ79z4edeLkU2H1UoJ?si=eISl0YfaQ-yLThljs48j5A

Get in touch!

This episode was directed and presented by Dave Meyer, editor & coproducer by Ryan Turner, producer & marketing Robbie Lockie, music kindly provided by Robel Borja.