What does it take to turn a $5 pair of shades into a $90 million eyewear empire?
In this episode, Chase Fisher (@chasefisher), founder of Blenders Eyewear, opens up about the early grind, the viral moments, and the lessons behind scaling one of America’s most exciting lifestyle brands. From surf coach to CEO, his story is one of creativity, conviction, and courage in the face of burnout and big decisions.
Here’s what you’ll learn:
This is the raw, unfiltered story of how a San Diego surf kid built a world-class brand, and the lessons every entrepreneur can take from the ride.
Timestamps
00:53 – How Blenders was born from $5 shades and a surf club night
04:07 – Betting on yourself and taking the leap
06:25 – The power of ground game: selling sunglasses from a backpack
09:03 – The GNC moment that changed Chase’s life
15:20 – Overcoming doubt and staying in the game
18:49 – Turning childhood challenges into business drive
27:16 – Building the right inner circle and mentorship community
33:03 – Balancing growth, stress, and realignment after success
36:39 – Inside the Deion Sanders partnership that exploded the brand
45:07 – The decision to sell Blenders for $90M — and what came next
48:40 – Hiring a CEO and navigating identity as a founder
54:46 – Recovering from burnout and learning to “take fun seriously”
CONNECT WITH CHASE FISHER:
Instagram: https://www.instagram.com/chasefisher/
Website: https://www.blenderseyewear.com/
CONNECT WITH US:
Instagram: @thecaptaincurt
TikTok: @thecaptaincurt
YouTube: https://www.youtube.com/@thecaptaincurt_
Website: www.captaincapital.com
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