We talk with Edward, a 14-year-old from Sydney, to get authentic insights into what makes brands appealing to young Australian consumers and how promotional products influence their perceptions of companies.
• Nike, Adidas, McDonald's, IKEA, and Sony stand out to young Australians because of their distinctive logos and youth-targeted marketing
• For promotional items, the brand logo often matters more than the product itself to young consumers
• Official licensing and authenticity are important factors when evaluating branded merchandise
• Social media is the primary channel for brand discovery, but young people typically need active promotion from influencers to take notice
• Promotional products that enhance experiences (like concert light sticks that sync with music) create the most memorable brand connections
• Sustainability matters to young Australians who don't want to be associated with brands that harm animals or the environment
Please stay tuned for future episodes and connect with us through your social media channel of choice. All the necessary links to contact us are available at the bottom of this podcast.
Host: Charles Liu (Owner Promotional products and custom uniform supplier)
Guest: Edward Liu (Sydney Studen)
Find out more and visit our website: https://www.cubicpromote.com.au/
