The ground beneath global poultry is shifting, and not just inside the barn. Fresh from the International Poultry Council meeting in Atlanta, we unpack how geopolitical tension, a fragmenting trade order, and transboundary diseases like avian influenza are rewriting the playbook for a sector that feeds billions. Joined by Richard Griffiths, CEO of the British Poultry Council and new IPC president, we explore what leadership looks like when the old rules no longer guarantee market access, predictability, or policy certainty.
We dig into the realities behind food security, antimicrobial resistance, and biosecurity, connecting them through the One Health lens that links animal health, human well-being, and environmental stewardship. Richard explains why consistency and standardization made poultry a global success story—and how the next chapter will require a stronger, more credible industry voice with institutions like FAO and WOAH. We talk candidly about trade risk, confidence, and how to keep buyers and regulators aligned around science-based solutions that protect safety and keep protein affordable.
AI takes center stage as both opportunity and responsibility. From barn-level data that improves welfare and efficiency to scenario modeling that helps policymakers stress-test decisions, we frame AI as a tool to inform human judgment, not replace it. The conversation hits on data quality, governance, and the big goal: use technology to reduce bad decisions while preserving accountability. With IPC's Belfast 2027 meeting on the horizon, we outline a practical 15‑month agenda focused on trade resilience, avian influenza preparedness, and collaborative frameworks that turn uncertainty into progress. If you care about resilient supply chains, smart policy, and a secure protein future, you’ll find clear insights and next steps here. Subscribe, share with a colleague, and leave a review to join the conversation.
