Why is it so hard to talk about sustainability in tourism? 😦
In the opening episode of season 2 of Sustainable Today, Successful Tomorrow, we dive into one of the biggest struggles: sustainable marketing.
From perfectionism holding businesses back to the risk of greenhushing under EU regulations.
We unpack the most common challenges and how to overcome them. 🤩
You’ll hear why honesty builds more trust, how storytelling makes impact resonate, and why it’s okay to share challenges as well as achievements.
If you’re ready to talk about sustainability in a way that truly connects with travellers, this episode is for you. 🎧
How well are you communicating sustainability? Apply for our free Sustainable Marketing Scan 👇
https://goodtourisminstitute.com/scan/
