After exploring the history of LEGOLAND, we’re continuing the story with someone who helped shape it firsthand.
In this episode of the Where In The Park Podcast, we sit down with D. Mark Snell, a veteran theme park attraction designer who served as the lead attraction designer for LEGOLAND California while working at Jack Rouse Associates.
Mark shares what it was like designing a brand-new theme park from the ground up—how the partnership with the LEGO Group worked, where inspiration came from, and what made designing for LEGOLAND different from any other project. We also reminisce about growing up around theme parks, classic attractions, and the experiences that shaped Mark’s creative career, which spans projects for Disney, Universal, SeaWorld, and more.
If you’ve ever wondered how theme park attractions are designed, how creative constraints shape great ideas, or what it’s like to bring a park like LEGOLAND California to life, this episode offers a rare behind-the-scenes perspective.
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