Having beautifully-designed and structurally sound packaging helps get your brand onto retail shelves and into shoppers’ baskets, but in order to do that, all of the elements of the supply chain must work together seamlessly. From the brand's designers developing the concept, to the procurement team sourcing the raw materials, to the manufacturers creating and shipping it, communication and transparency is essential at each step along the supply chain to make it all work.
In this episode, Emily Anne Page, CPG Growth Strategist at Start to Sold sits with Joseph Tarnowski to discuss the steps needed to design powerful packaging concepts that ship on time and on budget.
Among the topics she discusses is:
She also highlights case studies of industry disruptors that have successfully applied these strategies to get their products onto retail shelves and then into shoppers’ baskets.
