Molly Blakeley, the dynamic founder of Molly Bz Cookies shares the secrets behind building an unforgettable brand and scaling a CPG business.
Molly, who has been a serial entrepreneur since her teens, began her CPG journey as a single mom with only $150 to her name, to now having her gourmet cookies, known for their "weird" combinations like Hot Cheetos and Boba, sold in thousands of stores across the U.S.
In this podcast, you'll learn:
- The Power of the Pivot: Learn why pivoting is the "best skill" and how turning a "no" into a "yes" is a serial entrepreneur's mantra.
- The importance of resilience: How to embrace failures as valuable lessons
- Building retail partnerships: Molly shares her key advice on getting your foot in the door with a retailer, and the critical need to never make a move until the purchase order's ink is dry.
- Scaling production: Discover how Molly manages rapid growth by working with eight different co-packers across the nation, specializing in everything from indulgent cookies to R&D.
- How to Be UNFORGETTABLE: Get tips on standing out at buyer meetings, from creating a unique "shtick" to utilizing QR codes that link directly to a video about your brand.
Molly also discusses major wins through RangeMe and ECRM, her divinely-inspired flavors, and her phenomenal success with an exclusive cookie for Walmart, The Founder, which was developed in under 24 hours.
