How do you successfully launch an international brand into the competitive U.S. retail landscape?
In this episode, Taylor Schaly, shares how she did it for Trainers Choice, a Canadian orthopedic support brand that can be found in most of the major pharmacy and grocery chains in Canada, including Shoppers Drug Mart, Pharma Choice, Loblaws and Metro, as well as in many independent retailers.
Taylor discusses the company's unique "clinic-to-shelf" origin story, its commitment to sustainability using eco-friendly material for its supports and braces, and the strategic meeting that landed them a major deal with Ingles Markets via ECRM.
In this discussion you'll find a masterclass in buyer meeting best practices, with actionable advice on pre-meeting research, tailoring your pitch, and the critical importance of follow-up for any CPG brand looking to expand distribution.
