Description

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Franchise Business Review is a market research firm dedicated to franchisee satisfaction. This means we work hard to figure out how happy franchisees are owning their brands. This episode gets at our process and explores:

1. Why you need franchisee satisfaction data if you're researching franchises to invest in.
2. Why FBR's data is unbiased and how we keep it that way. 
3. What our surveying process looks like. 

Enjoy this engaging conversation with Maria Harmon about how FBR conducts our research.

Resources

• Listen: Announcing the Top Franchises of 2026
• Listen: The Importance of Talking to Franchisees Before Investing
• Listen: Who Is FBR? (our first podcast episode)
• Read: The Five Most Important Questions to Ask Before Buying A Franchise
• List: The Top 200 Franchise Brands of 2026 (Based on Franchisee Satisfaction)

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Visit FranchiseBusinessReview.com
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