Host: Michelle Rowan, COO and President of Franchise Business Review
Guest: Ali Kraus, CMO of Benetrends Financial and Vice Chair of IFA's Women in Franchising Committee
Episode Summary:
In this engaging podcast episode, Michelle Rowan welcomes back Ali Kraus, the first repeat guest, to discuss the evolving landscape of women in franchising. They explore the progress and challenges women face in the industry, highlighting the importance of financial literacy, mentorship, and confidence. Ali shares insights from her experience on both the franchisor and supplier sides, emphasizing the need for women to ask the right questions and leverage their transferable skills. The conversation also touches on the significance of networking, the role of empathy and detail orientation in business ownership, and the opportunities for women to thrive in franchising. The episode concludes with advice for women considering franchising and a look at the future goals of the Women's Franchise Committee.
*Ali mentions a misleading stat in this episode. While she could have been referring to the fact that women only hold 29% of all C-Suite positions in the U.S. Or she could have been referencing that 80% of older women couldn't pass this financial literacy quiz. Either way, her point is to illustrate an imbalance between men and women.
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