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Amita Mehra on Mastering Data-Driven Marketing with Google
Google's AI Revolution in Digital Marketing: Insights from Amita Mehra
In this exclusive episode of The Super CMO Show, we dive deep into the cutting-edge world of AI-powered digital marketing with Amita Mehra, Head of Agency Business at Google. With over two decades of experience in the industry, Amita shares invaluable insights on how artificial intelligence is reshaping the marketing landscape and empowering brands to achieve unprecedented success.
Transforming Campaigns with Data-Driven Strategies and First-Party Data
Discover how Google's advanced AI tools are revolutionizing campaign optimization and learn the importance of building a robust first-party data infrastructure. Amita Mehra reveals key strategies for marketers to thrive in the AI era, including the shift towards integrated planning across channels and the evolution of media agencies from idea generators to solution facilitators. This episode is a must-listen for marketers looking to future-proof their careers and harness the full potential of AI-driven marketing.
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About The Guest
Amita Mehra, Head of Agency Business at Google, is a seasoned expert in the digital advertising landscape with over 20 years of industry experience. For the past 15 years, she has been at the forefront of Google's digital advertising initiatives across the APAC region, leveraging her expertise in campaign management, business analysis, and project operations to drive innovation and success. As a Business Process Improvement professional with a keen analytical mind, Amita excels in creating end-to-end sales processes and fostering global collaboration. Her leadership at Google continues to shape the future of digital marketing, guiding agencies and clients through the complexities of AI-driven strategies, data analytics, and integrated planning to achieve unprecedented marketing success in the digital age.
Timestamps
00:03:31 - 00:06:22 How does Google support media agencies?
00:06:22 - 00:11:30 Why is marketing experimentation crucial?
00:11:30 - 00:17:31 How to develop a data-driven mindset?
00:17:31 - 00:20:52 What changes does AI bring to marketing?
00:20:52 - 00:24:26 How to build first-party data infrastructure?
00:24:26 - 00:29:28 Main challenges in first-party data adoption?
00:29:28 - 00:35:23 How to optimize campaigns with Google's AI tools?
00:35:23 - 00:38:30 How are media agency roles evolving?
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