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Marketing Accountability: Elevating the role of the CMO and Value of Marketing in an Enterprise
Prof. Venkatesh (Venky) Shankar is a Ford Chair Professor, a RETHINK Retail Top Influencer, and an Advisory Council Chair at the Marketing Accountability Standards Board.
With vast experience in retail, Prof. Shankar is a professor at the Texas A & M University and has over 27,000 citations (Marketing, Strategy, Retailing, Innovation and AI) on Google Scholar.
In this episode, Prof Shankar and Swami discuss:
- What inspired Prof. Venky into the Marketing Field
- Prof. Venky’s Early Years - Mentors and Guides
- Building Marketing Accountability Standards
- Marketing CEOs Create More Shareholder Value
- Why CEOs Need Marketing Experience
- Hindsight, Insight and Foresight in Retail
- Harvesting Big Data in Retail
- Apple Pay and Paypal Increase Engagement
- Customer Loyalty Online and Offline
- Accountability Standards for Marketing Expenses
- Hardskills and Softskills for Budding CMOs
- Advice to Marketing Students at University
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Connect with Prof. Shankar: https://www.linkedin.com/in/venkyshankar/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with Vignesh: https://twitter.com/hrorq
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