Description

We talk about scaling money, scaling teams, scaling systems, but not nearly enough about scaling influence.

Because influence is the foundation of everything you’re trying to build. It’s the reason people trust you, buy from you, follow your lead, and shape their own beliefs around what you model. Influence is the currency of this era.

In this episode, I break down what I call the Six Dimensions of Influence, the pathway that takes you from self-mastery to global impact. We talk about why influence is emotional, not rational; how conviction is your most powerful marketing strategy; and why the women who change the world are the ones who master their own frequency first.

This isn’t about going viral. It’s about building a legacy of authority, resonance, and culture through the way you live, lead, and communicate. Because the women who learn to influence themselves can influence industries.

Inside this episode:

• Why influence is the most important skill to scale in business
• The difference between influence, attention, and authority
• How to build influence through conviction, not metrics
• The six dimensions of scaling influence, from self to global impact
• Why influence begins with how you lead yourself
• The hidden power of lifestyle-led marketing and relational mastery
• How to create a brand culture that shapes beliefs and behavior

Quotes:

“People are influenced by who says something far more than by what is actually said.” 

“You can’t influence the world until you’ve learned to influence yourself.”

“Conviction is the loudest marketing strategy there is.”

“Scaling influence is how you change the world.”

Connect + Links:

If you want to follow Victoria on IG — @richinreallife.co