In this episode of Healthcare Marketing Edge, Tim Bouchard, Owner/CEO of Luminus, and Sam Rayburn, a healthcare sales, consulting, and business development leader, discuss how quickly reimbursement can change and what it means for a practice's ability to stay viable and grow. Drawing on his experience across wound care, medical labs, and remote patient monitoring, Sam explains how the 2027 wound care cuts left providers unable to profit on the products that heal patients best, why the gray language in billing rules makes decisions harder than they should be, and how many primary care providers are moving toward concierge models to escape the insurance rat race. The conversation emphasizes that sound operational and financial decisions are the foundation for better patient outcomes, stronger reputation, and the growth that follows.
