Independent influencers and emerging media—the disruptors challenging legacy outlets and winning Canadians' trust. Why are mainstream voices missing the mark, and what’s fueling the rise of a new generation of influencers?
Links to the data we cite in this episode:
Pollara Trust in Media: https://www.pollara.com/wp-content/uploads/2024/07/Trust-in-Media-July-2024-final.pdf
Reuters Institute Digital News Report: https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2024/canada
Canadian Podcast Listener: https://www.canadianpodcastlistener.ca/coming-soon
