Ever sit down to post on social media, stare at a blank screen, and have absolutely no idea what to say? 😅
You don't need more creativity.
You need a system.
🎙️ In this episode of The Modern Insurance Agent Podcast, David and Elle Denning break down a simple content strategy that helps insurance agents consistently create social media content, build trust, and generate conversations without constantly wondering what to post.
And here's where most insurance agents get it backwards:
80% of your content should be about your life. Only 20% should be about your business.
Why?
Because people don't build relationships with insurance policies.
They build relationships with people.
In this episode, you'll learn:
• What content pillars actually are and why insurance agents need them
• How to choose 3–5 content pillars you'll never get tired of posting about
• The "Two-Year Test" for choosing content topics
• Why personal content builds more trust than constant insurance posts
• How the 80/20 social media content strategy works
• The 4 types of business content worth posting
• Why posting more insurance content isn't necessarily better
• How your niche and content pillars work together
• Why you don't need an extraordinary life to create engaging content
• How to stop staring at a blank screen every time you need to post
If you're an insurance agent using Facebook, Instagram, or social media to generate leads organically, this episode gives you a repeatable content strategy you can actually stick with.
Here's the framework:
Your niche tells you WHO you're talking to.
Your content pillars tell you WHAT to say.
Put them together, and content stops being a guessing game.
Connect with Us:
🔗Download the resources & access the full podcast library – jumpstartgonow.com/podcast
Join the Movement of Modern Insurance Agents!
Ready to become the agent clients trust and refer to their friends? Start by building your personal brand, using social media effectively, and prioritizing relationships over transactions. Let’s change the way people see insurance one client at a time! 🚀
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