Most insurance marketing advice sounds great…
until real life shows up.
In this episode of The Modern Insurance Agent Podcast, we sit down with Kelly Spies, a scratch agency owner who built her business from zero clients and zero capital while navigating injuries, lawsuits, COVID shutdowns, hard markets, and extended recovery seasons.
Instead of forcing hustle through exhaustion or quitting altogether, Kelly built marketing infrastructure that carried her agency during seasons when she physically and mentally couldn’t show up every day.
This conversation is for insurance agents who are tired of being told to “post more,” “film daily,” or “just stay consistent” without anyone acknowledging burnout, capacity limits, or real human constraints.
We talk about the truth most marketing conversations avoid:
Agents don’t quit because they lack knowledge.
They quit because marketing becomes unsustainable.
🎯 What You’ll Learn in This Episode
• Why burnout not ignorance is the real reason agents disappear
• How to build marketing systems that survive hard seasons and low capacity
• The difference between automation and true structural support
• How to stay visible without becoming a full-time influencer
• Why memes, humor, and storytelling build trust faster than polished content
• How systems reduce decision fatigue, panic, and overwhelm
• Why mental health is a business issue, not a personal weakness
• What sustainable insurance marketing will look like over the next decade
Kelly also shares how an accidental taco-themed meme universe became a psychology-driven trust engine because sometimes creativity is the thing that keeps you human in an industry that forgets you are one 🌮
This episode is equal parts strategy, survival, creativity, and truth.
If you’ve ever felt behind, burned out, or overwhelmed by marketing advice that ignores reality…
this one’s for you.
🌐 Connect with Kelly Spies
👉 https://bytesyze.kspacific.com
Connect with Us:
🔗Download the resources & access the full podcast library – jumpstartgonow.com/podcast
Join the Movement of Modern Insurance Agents!
Ready to become the agent clients trust and refer to their friends? Start by building your personal brand, using social media effectively, and prioritizing relationships over transactions. Let’s change the way people see insurance one client at a time! 🚀
📢 Join the discussion! Connect with like-minded agents and get exclusive marketing tips in the Marketing for Insurance Agents Facebook Group. jumpstartgonow.com/join-group
