Most insurance agents lead with products.
The fastest-growing ones are leading with estate planning.
In this episode of The Modern Insurance Agent Podcast, we sit down with David Hadley, founder of Bulletproof Legacy Financial, to break down the estate-planning-first strategy that’s quietly changing how agents win trust and scale inside saturated insurance markets.
David built his practice from scratch in early 2025 and, in under a year:
• Generated $5.5M+ in annuity volume
• Completed 82 estate planning trusts
• Wrote six figures in life insurance premium
No cold leads.
No online ads.
No gimmicks.
Instead, David went local, educational, and problem-first.
In this conversation, we unpack why probate exposure creates immediate urgency, how in-person seminars are outperforming digital ads, and how agents can ethically transition estate conversations into annuities and life insurance without feeling salesy or transactional.
If you’re an insurance agent looking for a smarter way to stand out, this episode will change how you think about the order of the conversation.
🧠 What You’ll Learn in This Episode
• Why estate planning is becoming the front door to insurance conversations
• How probate exposure builds instant trust and urgency with families
• The exact reason local, in-person seminars outperform paid ads
• How to move from trusts → annuities → life insurance ethically and naturally
• Why saturated markets reward agents who change the order, not the offer
• How to position yourself as a local authority without hype or gimmicks
• The mindset shifts required to build a long-term, education-first practice
🎯 Who This Episode Is For
✔ Independent insurance agents
✔ Annuity & retirement-focused advisors
✔ Agents struggling to differentiate in crowded markets
✔ Professionals interested in estate planning, trusts, and legacy protection
✔ Anyone tired of transactional selling and cold-lead dependency
🌐 Connect with David Hadley
👉 https://bulletprooflegacyfinancial.com
Connect with Us:
🔗Download the resources & access the full podcast library – jumpstartgonow.com/podcast
Join the Movement of Modern Insurance Agents!
Ready to become the agent clients trust and refer to their friends? Start by building your personal brand, using social media effectively, and prioritizing relationships over transactions. Let’s change the way people see insurance one client at a time! 🚀
📢 Join the discussion! Connect with like-minded agents and get exclusive marketing tips in the Marketing for Insurance Agents Facebook Group. jumpstartgonow.com/join-group
