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What if building a successful career isn't about climbing the ladder, but finding a path that feels right for you?

In this episode of The Metamorphosis Moment, Nancie McDonnell Dougherty sits down with Ana Ferrell, a global marketing leader at Ecolab, to explore how marketing can drive business growth, why understanding customers is essential to better strategy and what it means to lead on your own terms. Ana shares how Ecolab is using innovation and AI to help businesses manage water more efficiently, advance sustainability and make smarter decisions in a world where water is an increasingly critical resource.

Listen to hear how marketing leaders can move beyond order-taking to become strategic business partners, what it takes to translate customer insights into impact and why some of the most meaningful career growth comes from letting go of expectations. Ana also reflects on her journey as an immigrant and leader, sharing why taking a pause, defining success for yourself and embracing your own path can make you a stronger leader.

Curious how mission, strategy and proof align inside your organization? At Noetic Consultants, we help leaders connect culture to credibility and brand to business impact. Learn more at noeticconsultants.com.

Learn more about Ecolab and its work in water, hygiene and infection prevention at ecolab.com.