In this episode of The Metamorphosis Moment, we sit down with Erin Laya, Vice President of Marketing, Business Acceleration at Brunswick Corporation.
Drawing on her time leading brands like Mattel, Dyson and Denon, Erin shares honest lessons about what it really takes to build marketing capabilities inside legacy organizations where product and engineering have long been at the center. She and Noetic Consultants' CEO and Visionary, Nancie McDonnell Ruder dive into the challenges of earning trust, getting alignment and bringing teams along for the ride — all while keeping the customer at the heart of the work.
Erin’s stories are full of practical takeaways for any leader working to create change in a complex or legacy organization.
