Think retreads can’t look brand new? Think again. In this episode of Wheel-End Wisdom, Tim sits down with Bill, IMI’s North East Territory Manager, to bust some common myths about retreads and reveal how the right tire paint can make all the difference. They dig into why NEW LOOK VENEER stands out—offering better coverage, faster dry times, and a safer, matte finish that solves real-world issues like slippery stacking. If you're in the business of tires, this is one conversation you don’t want to miss.
Mentioned in this episode:👉 NEW LOOK VANEER https://shop.imiproducts.com/tire-solutions/Tire-Paint
NEW LOOK is American Made
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