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In this episode, we break down the French Senate’s report on the future of the French and European automotive industries, and discuss the critical blind spot at the heart of its recommendations.
While policymakers concentrate on supply-side fixes like cost, production, and industrial policy, there must also be efforts to sustain the demand side, and prevent the erosion of European automakers’ ability to justify their pricing.
We also explore how shifting consumer preferences, the role of motorsport heritage, and the rise of software-defined vehicles are reshaping the competitive landscape, and why Europe must rethink not just how it builds cars, but why consumers choose them.
Catching up is one thing, staying relevant is entirely another.
#AutomotiveStrategy #ElectricVehicles #EVMarket #ChineseEVs #EVs #CarIndustry #MotorsportBusiness #BrandStrategy #LuxuryStrategy #EVCompetition #EU #Europe #France #AutoIndustry #FutureOfMobility #ConnectedCars #China #AutonomousDriving #IndustrialPolicy #BusinessStrategy #TechStrategy #MobilityTrends #VaucherAnalytics
To contact the Business Of Motorsport podcast, please send an email to contact@vaucheranalytics.com.
