How Sales Go Sideways (It’s Usually You)
Most sellers think a deal falls apart at the end.
That’s not what actually happens.
In this episode, Marla Koupal breaks down how sales conversations quietly go off track long before a decision is made—and why it often starts with the seller reacting instead of staying present.
When a buyer asks an unexpected question about pricing or mentions other options, most sellers shift their approach, assume meaning, and start explaining. That’s the moment the conversation begins to unravel.
This episode will help you recognize those moments in real time and stay aligned with the buyer instead of getting pulled off course.
If you want to sell without pressure, avoid assumptions, and create conversations that actually lead to decisions—this is for you.
Subscribe for more real-world sales conversations that help you think, adjust, and sell with clarity.
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Welcome to The Sales Pulse Podcast, where selling isn’t a performance,,,it’s a conversation. I’m Marla Koupal, your Sales Fluency Guide. After decades in sales, here’s the truth: the close isn’t where the sale happens—it’s where the buyer lands after a strong beginning. We’ll focus more on how you open the conversation and connect with how your buyer thinks so that closing never feels like a wrestling match.
🔁 Key takeaways: buyer pacing styles, real-life sales stumbles, and how timing builds trust.
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📲 Connect: https://successwithmarla.com | https://www.facebook.com/marla.koupal | https://www.linkedin.com/in/marla-m-koupal-sales-and-ai-fluency-skills-facilitator-125372126/
