Why do so many product launches crash and burn, even when demand is through the roof? In this episode, we’re breaking down the real difference between hype and long-term growth with Michael Dodsworth, founder and CEO of Fanfare.
Michael has helped some of the biggest names in ticketing, retail, and e-commerce turn chaotic drops into scalable growth systems. From Taylor Swift ticketing meltdowns to sneaker bots and $200 cookies, he shares what it actually takes to pull off a high-demand launch without crashing your site or frustrating your best customers.
We cover:
If you're a founder, marketer, or creator thinking about using launches to grow your audience, this episode is your blueprint.
🎧 Learn more about Fanfare: fanfare.io
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Each week, we interview founders, business leaders, and experts in their field about how to grow a business and the personal growth that comes with the journey. #LetsGrow !
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