LinkedIn isn’t just a place to share job updates — it’s one of the most powerful tools for B2B growth when used well.
In this episode, fintech copywriter Sarah Cheesman joins Sally to share how she turned LinkedIn into her biggest source of leads, and why authenticity, storytelling and employee advocacy are key to making it work.
Topics covered:
- How to make LinkedIn work for fintech and B2B marketing
- Building confidence to post and finding your voice
- Using storytelling to make “sales” posts engaging
- The rise of employee advocacy and how to do it right
- Why engagement matters — and
- Why LinkedIn is like being at a party
A practical, honest chat packed with advice for anyone wanting to use LinkedIn more effectively.
Useful links:
Connect with Sarah Cheesman on Linkedin: https://www.linkedin.com/in/wordsbysarah/
Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/
