Description

In this episode, fintech growth strategist Nikolay Sabev joins Sally Baker to explore how payments are evolving, from invisible transactions to AI-driven fraud prevention, and what it all means for fintech marketers.

Nick shares global insights from his work across embedded finance, cross-border payments, and digital currencies, and explains why the winners in this space will be those who combine speed, security, and simplicity with clear, trustworthy communication.

In this episode:

• The rise of cashless and invisible payments — and what markets like China and Scandinavia can teach us
• How embedded finance is shaping customer experiences without people even realising it
• The role of AI and machine learning in fraud prevention, data protection, and personalisation
• Why stablecoins and digital currencies could transform cross-border payments
• How fintech marketers can build trust and clarity in a complex, compliance-driven world

Useful links:
Connect with Nikolay Sabev on Linkedin: https://www.linkedin.com/in/nikolaysabev/
Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/