Description

In the ever-evolving world of fintech, standing out is no small task — and sometimes that means a rebrand.

In this episode, Katie Hayes, Head of Marketing at Ozone API, shares her experience of leading rebrands for both challenger startups and established organisations navigating change.

Here’s a short summary of what we covered:

• Why larger brands rebrand to refresh, while startups rebrand to cut through
• The importance of running a brand audit before touching design
• How to keep stakeholders aligned (and avoid too many cooks)
• Why a rebrand is a business strategy, not just a logo update
• What to prioritise for launch — from your website to internal excitement
• How to measure if your new messaging is actually landing

Packed with practical advice and real-world lessons, this conversation is a must-listen for anyone planning or considering a rebrand.

Catch it now!

Useful links:

Connect with Katie Hayes on Linkedin: https://www.linkedin.com/in/katiejayhayes/

Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/