When you chase every tactic and “proven” formula, your content starts sounding like everyone else’s. In this unredacted case file, I break down how over-strategizing, templates, and too many voices nearly erased my identity, and the exact steps I took to get my brand voice back online.
🔍 IN THIS EPISODE YOU'LL UNCOVER:
- How mimicry creeps in when you piece together advice from too many coaches
- The moment your content flatlines and how to spot “this doesn’t sound like me”
- A simple 3-step fix: audit for mimicry, reconnect with your origin story, and write the way you speak
- How to co-create with AI without outsourcing your creative process or diluting your voice
🗂️ CASE EVIDENCE FROM THIS FILE:
- "Your content may not be converting, not because you are lazy or not strategic. It's simply not hitting because you forget who the heck you are."
- "Don’t try to template your way to a successful business."
- "The way you stand out from all the AI-written content is by remembering your origin story and using it for content marketing."
📌 LET'S CONNECT ON SOCIALS:
📌 RESOURCES:
🗃️ [Course] The Content Confidential
📝 [Checklist] Create Your Signature Content Series
📋 [Cheat Sheet] 60 Content Ideas for Any Niche
