Description

Eric McDermott didn’t just dip his toes into social media—he made waves. With over 500,000 followers and counting, Eric is showing what’s possible when financial professionals show up consistently and creatively on platforms like TikTok and Instagram Reels.

In this episode of The Real #Finfluencers, Eric breaks down the mindset and tactics that helped him build an audience and a business—without compromising compliance or credibility.

💡 3 Audience-Building Secrets from Eric McDermott:

1. Create Content, Not Commercials
   People don’t want to be sold to—they want to learn something or feel something. Eric’s content doesn’t pitch. It provides value and lets the relationship grow organically.
2. Use Teasers to “Bait the Hook”
   The scroll is real. Eric shares why short, curiosity-driven teaser clips are essential to grabbing attention and pulling viewers deeper into your ecosystem.
3. Invest in a Real Strategy
   Posting alone won’t cut it. Eric emphasizes that if content creation isn’t your strength, get help—hire support, build a plan, and treat video marketing like a real growth engine.

🎯 His content is funny, sharp, and deeply intentional—and this conversation proves that great marketing doesn’t have to feel like marketing.

🔗 Resources & Links

Connect with Eric McDermott

📍 NēXTpectations® Website:
 https://www.nextpectations.com/

🔗 Eric McDermott on LinkedIn:

https://www.linkedin.com/company/nextpecations/

🎙️ The Real #Finfluencers is powered by Idea Decanter—a video first marketing company helping financial advisors grow their practices with authentic, engaging video content.

Want to see what’s working for 2,500+ advisors using video to get found, build trust, and scale?

📲 Learn more at www.ideadecanter.com