A bourbon brand’s story becomes a masterclass in marketing craft. In this episode, Scott Purcell of Man of Many shares how his team brought Angel’s Envy to life for Australian audiences through rich storytelling, stunning videography, and a deep look at the people behind the spirit. He walks through the strategy, production, and collaboration that shaped the campaign, along with insights into long-form brand content, authenticity, and evolving marketing roles. If you enjoy hearing how marketers build thoughtful, human-centered campaigns, this one’s for you.
For more information about Man of Many or Angel's Envy, visit their websites:
- https://manofmany.com/
- https://www.angelsenvy.com/us/en/
The full video for Angel's Envy discussed in this episode can be found at https://www.youtube.com/watch?v=XThs3SZqs1w
Want to see the video version? Check out the Behind the Campaign playlist on YouTube.
For more about Hijinx Marketing, visit our website.
