How do you turn a personal family need into a thriving franchise? In this episode, Solomon Thimothy interviews Jerod Evanich, co-founder of A Place at Home, to explore the journey of building a senior care franchise that prioritizes people and community.
Jerod shares how the business started, the transition to franchising in 2017, and strategies for supporting caregivers while expanding into over 60 territories. He dives into the importance of company culture, unique services like care coordination and senior living alternatives, and how investing in SEO and a strong online presence drives growth. This episode is packed with insights for anyone interested in franchising, senior care, or building a mission-driven business.
Takeaways:
- A Place at Home was founded to address personal family care needs, highlighting the power of purpose-driven entrepreneurship.
- Franchising began in 2017 and has expanded to more than 60 territories across the country.
- Caregiver satisfaction is essential for delivering quality service and maintaining business success.
- The franchise offers unique services, including care coordination and senior living alternatives, to meet diverse client needs.
- Franchisees benefit from strong community support, resources, and ongoing training.
- Having a personal ‘why’ guides decision-making and fuels commitment in business.
- Investing in SEO and building a strong online presence is critical for growth and visibility.
- The company culture emphasizes family, collaboration, and shared values.
- Future growth includes strategic acquisitions and expanding partnerships to reach more communities.
- Potential franchisees are advised to choose businesses that align with their personal passions and strengths.
Learn more: https://aplaceathome.com/
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