Why firing the wrong clients helped this event CEO hit his highest revenue year.
In this episode, Keri and Andrew unpack what happens when you set real boundaries, fire misaligned clients, and fully step into your value as a creative entrepreneur.
Andrew Roby, an Army veteran turned renowned event planner, speaker, and coach based in Washington, DC. shares his journey from military service to building a premier event planning business. He opens up about the early struggles with cash flow, how he learned to redefine his ideal client, and why storytelling is the heart of every unforgettable event.
Whether you're an aspiring event planner, entrepreneur, or creative professional, this episode is packed with powerful lessons on pricing your services, attracting the right clients, and building a sustainable business rooted in purpose and authenticity.
What you’ll take away:
Connect With Andrew Roby
Website →andrewrobyevents.com
IG → @andrewrobyevents
FB @AndrewRobyEvents
TikTok → @andrewrobyevents
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