In this Flex Rewind episode of Flex That Worx, we take a closer look at why niche coworking and flexible workspace models are gaining momentum, and why clear positioning is becoming critical for operators.
Graham Clarke, Anne-Marie Murphy and Joe Averill discuss how flexible work has evolved beyond its early roots in freelancer-led coworking and traditional serviced offices. As remote and hybrid working have reshaped demand, many operators now sit somewhere between the two models, combining flexibility with a more defined workplace experience.
As competition increases, the conversation turns to the importance of focus. Rather than trying to appeal to everyone, successful spaces are making deliberate choices about who they are built for, and just as importantly, who they are not.
From professionally oriented environments serving legal and financial firms to tightly curated tech communities, niche strategies are emerging as a way to stand out and protect culture.
This is a grounded discussion for coworking and flexible workspace operators thinking about positioning, community fit, and long-term sustainability in a crowded market. If you are refining your proposition or questioning how narrow your focus should be, this episode offers practical insight from lived experience.
To get the full breakdown of insights,listen to the full episode here
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