In this Torch Talk episode, Lindsey sits down with Leah Keim, who shares what it’s like to grow and evolve inside a family business, Country Roofing and Exteriors, alongside her brothers, Aaron and Ruben. Leah opens up about her journey from corporate marketing into a smaller, fast-paced environment where every team member wears many hats and impact is immediate.
She reflects on how the company has grown from a small roofing crew into a full-service exterior business, and how her marketing background helped shape its identity. Leah also talks candidly about the balance between work and motherhood, the flexibility that comes with a family-run business, and the lessons learned from watching her brothers build something lasting from the ground up.
In this conversation, Leah shares insights on:
• Bringing structure and process into a growing small business
• The power of rebranding and clear communication with customers
• Balancing motherhood with leadership
• Why small businesses have a unique, tangible impact on people’s lives
• The value of working alongside family, and learning from each other’s strengths
As Leah puts it, “You put some of your own heart into it… seeing the fruits of that is really special.”
It’s a grounded, honest conversation about growth, grace, and finding purpose in both work and family.
