In this episode, Bill relays a story of one of his new clients who has asked for help on messaging. They sell a very complex solution to a large group of people in a long selling cycle.
He is struggling with how to craft his message so that it’s compelling to the prospect.
Bill and Bryan give you a handful of ideas on what to do and what not to do in this episode.
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Kick off 2026 with our Insider coaching call on January 9th at noon. Discover the 5 essential lead generation strategies you need to hit your goals this year, including a simple-to-build lead generation engine Bill will walk you through step-by-step.
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