That is what we call the “pivot point.”
In this episode, Bill and Bryan give you some ideas on making this pivot seamless so that it’s not clunky and awkward.
This is part one of a two-part series on how to make your offer and talk about it. Next week we will address Offer Construction.
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Kick off 2026 with our Insider coaching call on January 9th at noon. Discover the 5 essential lead generation strategies you need to hit your goals this year, including a simple-to-build lead generation engine Bill will walk you through step-by-step.
Learn more: advancedsellingpodcast.com/insider
