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Well, aren't we always wanting to find a way to differentiate our selves - and our products - from others who do similar things? And we've read books and books on how to do that. Maybe even sat thru seminars that address the issue. But we find most traditional solutions to that problem leave people [...]

If you want to learn how to build a Conversion Event that turns suspects into prospects and prospects into clients, join me June 5th inside Insider at advancedsellingpodcast.com/insider.