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Often, we get so myopic in our view of our customer relationships, we totally miss added value we can bring to that relationship. Bryan talks about a sales deal where his client took a different approach-and created a long term partner. PLUS, that client avoided the 'commodity element' of most traditional customers where they put [...]

If you want to learn how to build a Conversion Event that turns suspects into prospects and prospects into clients, join me June 5th inside Insider at advancedsellingpodcast.com/insider.