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If AI keeps handing you generic, forgettable output, the tool usually isn’t the problem. You never taught it who you are, who you sell to, or how you sell.

In this episode, Bill and Bryan get into the AI conversation everyone’s having. Their angle is a practical one: training your AI so it works the way you do. They start with the shift from “prompting” to simply talking, out loud, in voice mode or a voice memo. Then they walk through the first five of their ten training questions every seller should answer and feed to their AI.

You’ll learn:

• Why talking to your AI beats writing the “perfect” prompt
• The first five training questions: the problem you solve, your top objections, your sales philosophy, your discovery questions, and your ideal client
• Why real specifics (client names, companies, details) change the quality of what comes back
• How feeding your CRM’s closed-lost data to AI can show you where you’re really losing deals
• The question to ask your AI at the end that catches what you missed

Plus, a 20th-anniversary shout-out from longtime listener (and fellow podcaster) Trevor L. in Cornwall, UK.

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